• With 50 % improve in scale, already registers 95 % sold-out exhibition house 
• Connects 35,000 travel professionals, 1600+ exhibitors throughout 60 international locations and 30 Indian states/UTs 

MUMBAI, India, Jan. 24, 2024 /PRNewswire/ — OTM 2024, the main travel show in Asia, scheduled from 08-10 February 2024 on the Jio World Convention Centre, BKC, Mumbai, is all set to carry collectively an spectacular lineup of over 1600 exhibitors and greater than 35,000 {industry} professionals from 60+ international locations and 30 Indian States & UTs. Uniting new exhibitors and global locations, the occasion will see the debut of new international locations in the Indian market through OTM. Additionally, locations which have beforehand been promoted in India are making a considerable impression by showcasing themselves with bigger pavilions. The show dimension has grown by over 50 % in comparison with its 2023 edition.

Amidst and post-pandemic, home travel grew to become a vital pillar for the hospitality {industry}, persisting as native vacationers stepped in to compensate for the absence of worldwide guests. Following the reopening of worldwide travel post-pandemic, Indian explorers displayed an insatiable urge for food for brand spanking new experiences. Despite going through visa obstacles and disruptions in some international locations, their unwavering enthusiasm remained undiminished.

The journey of OTM mirrors India’s exceptional surge in home and outbound travel. With a notable improve of 10 million outbound vacationers in 2023 in comparison with the earlier yr, the Indian market demonstrated resilience and vitality. Analysts predict that collective spending on outbound journeys will surpass $42 billion by the tip of 2024, solidifying India’s place as one of probably the most profitable outbound tourism markets globally. This important development units the stage for OTM 2024, positioned to form the long run panorama of the travel {industry}.

This yr’s edition has already achieved a groundbreaking 95% sold-out exhibition house, a testomony to its give attention to high quality relating to networking and the general commerce show expertise. Tourism boards and personal stakeholders from greater than 60 international locations are anticipated to take part, showcasing a various vary of global and home travel choices throughout two separate exhibition flooring of over 250,000 sq. ft, together with 35+ nation pavilions in the three-day expo.

The largest worldwide pavilion at OTM 2024 will probably be from Saudi Arabia, with Sri Lanka, Malaysia, Qatar, Bahrain, Morocco, the Maldives, and Azerbaijan following go well with. Among the Indian States, Uttarakhand takes the lead in dimension, carefully adopted by Kerala, Gujarat, Jammu and Kashmir, Himachal Pradesh, and others. In the non-public sector, some of probably the most substantial pavilions are from Travel Boutique Online, adopted by NEOM and Tripjack. (List of taking part international locations on the finish)

This yr’s edition of OTM, probably the most impactful one so far, is aimed to foster invaluable connections throughout the travel {industry}, providing a platform for exhibitors to interact with a different viewers comprising vetted travel brokers, tour operators, MICE & company patrons, marriage ceremony planners, and movie, TV & OTT producers. The occasion presents a novel alternative for companies to faucet into the expansive Indian market, which represents a good portion of home and outbound travel. In addition, OTM hosts over 300 certified commerce patrons nationwide, with 150+ attendees particularly hosted from Delhi NCR, showcasing the intensive attain and potential of the occasion. Travel commerce patrons from throughout India have registered as guests, set to interact with 1000’s of sellers in the course of the three-day exhibition.

“98 percent of our exhibitors in 2023 stated that OTM effectively connects them with their desired business audience. The event has emerged as the leading travel trade show in not only India but all of Asia in 2023. OTM 2024 has consolidated further on this lead, with the show growing approximately by 50% in the area and revenues,” stated Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd. (organisers of OTM).

He additional added, “The pandemic shock and geopolitical shifts thereafter have put India on a sweet spot in both, domestic and outbound travel, which is reflected in the unprecedented growth of OTM 2024. World class facilities at the recently opened JWCC have also helped immensely.”

According to a survey lately performed by Ipsos, the world’s third-largest market analysis company, OTM is voted the Leading Travel Show in India and throughout Asia in 2023. It surpassed its competitors, with 62 % of respondents acknowledging it as the highest show in India and 50 % recognizing it because the premier occasion in Asia. Additionally, 77 % rated OTM positively, contemplating it equal to or higher than some of the main worldwide exhibitions.

What our companions should say:

• “We’ve been participating in OTM for many years. It is a great opportunity that provides us and various stakeholders including tour operators, travel agents, hoteliers, and even homestay owners from Uttarakhand to interact, network and showcase offerings to trade buyers from participating states and countries. We expect OTM 2024 to be bigger and better than previous years. This year we would like to introduce our new initiatives like Himalaya darshan by helicopter, adventure tourism in the state as well as an update on the special train promoting hidden gems in Uttarakhand especially the Manaskhand (Kumaon) region,” stated Shri. Sachin Kurve, IAS, Secretary, Department of Tourism, Government of Uttarakhand & CEO, Uttarakhand Tourism Development Board.

• “We’ve been associated with Fairfest Media, the organizers of OTM since 2017. OTM is one of the largest travel shows in India. This year’s event is being held at the Jio World Convention Centre in Mumbai with countries like Azerbaijan, Bahrain, Turkey, Portugal among others participating as exhibitors. I truly feel that OTM is a must attend event for MICE operators, travel agents, wedding planners, for a truly holistic global experience,” stated Mr. Gajesh Girdhar, National Coordinator, Network of Indian MICE Agents (NIMA).

• “Travel and destination weddings go hand-in-hand, and OTM is the platform where the two meet. Great energy, lots of conversations, and meaningful networking!” echoed Mr. Parthip Thyagarajan, CEO, WeddingSutra.

• “OTM for us as a company is very meaningful. It has helped us to meet a lot of buyers serving in the market especially west of India. The networking and the time spent at the event helps us in building our relationship further. You meet some new customers, suppliers, or the people you’re working with. For me, it’s a festival of the travel industry. I’m very excited to be there for three days. OTM 2024, especially now with Jio, the whole execution and the aura of the event has completely changed since the event happened last year and I’m sure the event will be big in 2024. The event is getting extremely strong in the outbound plus inbound and domestic as there are people willing to travel more and more. I think India plays an extremely important role in the outbound ecosystem. It will only grow from here on and I believe everyone wants a piece of India. Hence, I truly believe OTM is going to be the biggest show when it comes to supply and exhibitors in the recent years of OTM. This year like all years will be a fruitful productive year for everybody,” stated Mr. Ankush Nijhawan, Co-Founder, TBO.com.

List of taking part international locations:

• Azerbaijan Tourism Board
• Bahrain Tourism & Exhibitions Authority
• Bangkok Metropolitan Authority
• Bhutan Tourism
• Cambodia Tourism
• Cuba Tourist Board
• Egyptian Tourism Authority
• ENIT Italy
• Greek National Tourism Organisation
• Tourism Fiji
• Israel Tourism Board
• Korea Tourism Organization
• Karelia Tourism (Russia)
• Mauritius Tourism Promotion Authority
• Malaysia Tourism Board
• Maldives Marketing and PR Corporation
• Ministry of Culture & Tourism, Republic of Indonesia
• Visit Morocco
• Nepal
• Tourism Promotions Board Philippines
• Polish Tourism Organisation
• PROMPERÚ
• Qatar Tourism
• Rwanda Tourism Board
• Saudi Tourism Authority
• Sri Lanka Tourism Board
• Seychelles Tourism Board
• Taiwan Tourism Administration
• This is Athens-Convention & Visitors Bureau
• Tourism Authority of Thailand
• Turkiye Tourism Promotion and Development Agency

amongst others, in addition to exhibitors from 30+ Indian States & UTs.

About OTM:

OTM Mumbai is The Leading Travel Show in Asia. Each yr, OTM brings collectively India and Asia’s travel neighborhood underneath one roof. 35,000 travel and tourism professionals, Tourism Ministers, CEOs of travel manufacturers, and companies from over 80 international locations and all Indian States attend OTM every year. OTM 2024 is scheduled to be held on the world-class Jio World Convention Centre in Mumbai on the eighth, ninth and tenth of February 2024. OTM is organised by Fairfest Media Limited. (https://otm.co.in/)

About Fairfest:

With shoppers from over 100 international locations, Fairfest is a number one media firm offering world-class platforms for doing enterprise in one of the fastest-growing markets in the world – India. Established in 1989, Fairfest organises the industry-leading TTF and OTM worldwide travel festivals for the quickly increasing tourism {industry}, in addition to Municipalika, a number one occasion on municipal administration and sustainability.Fairfest additionally runs DailyBrief, one of India’s highest-rated information apps and publishes Travel News Digest (TND), collating the world’s related information for the travel commerce fraternity. (https://fairfest.in/)

Photo: https://mma.prnewswire.com/media/2324645/OTM_Image.jpg