Lotte Wellfood Co. has formally chosen NewJeans as the brand new face of the globally fashionable snack model, ‘Pepero‘!

On September 1 KST, Lotte Wellfood Co. unveiled its first glimpse of the upcoming NewJeans x ‘Pepero’ marketing campaign, which is able to launch throughout 17 nations come November 11, or ‘Pepero Day’. 

A TV CF that includes the ladies of NewJeans will likely be launched in mid-September, with plans for particular version collaboration merch in addition to a pop-up retailer within the works.