Aug 1 (Reuters) – Meta Platforms (META.O) is making ready to launch a variety of synthetic intelligence (AI) powered chatbots that exhibit totally different personalities as quickly as September, the Financial Times reported on Tuesday.

Meta has been designing prototypes for chatbots that may have humanlike discussions with its users, as the corporate makes an attempt to increase its engagement with its social media platforms, in accordance to the report, citing folks with data of the plans.

The Menlo Park, California-based social media large is even exploring a chatbot that speaks like Abraham Lincoln and one other that advises on journey choices in the type of a surfer, the report added. The goal of those chatbots will likely be to present a brand new search operate in addition to provide suggestions.

The report comes as Meta executives are specializing in boosting retention on its new textual content-primarily based app Threads, after the app misplaced greater than half of its users in the weeks following its launch on July 5.

Meta declined to touch upon the FT report, when contacted by Reuters.

The Facebook father or mother reported a powerful rise in promoting income in its earnings final week, forecasting third-quarter income above market expectations.

The firm has been climbing again from a bruising 2022, buoyed by hype round rising AI know-how and an austerity drive in which it has shed round 21,000 staff since final fall.

Meta launched a brand new model of its open-supply synthetic intelligence mannequin in July referred to as Llama 2 for industrial use, which will likely be distributed by Microsoft (MSFT.O) via its Azure cloud service and can run on the Windows working system.

Bloomberg News reported in July that Apple is engaged on AI choices related to OpenAI’s ChatGPT and Google’s Bard, including that it has constructed its personal framework, generally known as ‘Ajax’, to create massive language fashions and can also be testing a chatbot that some engineers name ‘Apple GPT’.

Reporting by Rishabh Jaiswal in Bengaluru; Editing by Rashmi Aich

Our Standards: The Thomson Reuters Trust Principles.